Listing suppressed? Find the cause first

Suppression is rarely a mystery, but the dashboard does not tell you which word or attribute caused it. Work through these five places in order — most cases are resolved by the third.

1. Confirm it is actually suppressed

Open a private window, search your main keyword, and find your own ASIN. Two different failures look similar:

2. Read the Listing Quality dashboard

Seller Central → Growth → Listing Quality. It scores each ASIN on title, bullets, images and attributes, and names the missing fields. This is the only screen that tells you which attribute is missing, so start here before guessing.

3. Check Account Health for a policy flag

If there is a notification, it will name the policy — restricted claims, IP complaint, safety, or listing policy. Read the exact wording. "Restricted product claims" and "listing policy violation" need different responses, and appealing the wrong one wastes a week.

4. Scan the copy for restricted terms

This is the most common cause and the easiest to fix. The usual suspects are inherited from supplier copy: best, 100%, FDA approved, cure, antibacterial, free shipping.

Paste the title and bullets into the free checker — it flags every restricted term and tells you which category it falls into.

5. Check the main image and required attributes

Two structural causes that produce no error message:

• Main image: must be pure white, product filling most of the frame, no text, no watermark, no props that are not included.
• Required attributes: a blank field in a required category attribute (size, material, age range, country of origin) can suppress without notifying you.

The six causes, in order of frequency

Appeal template

If a case is required, keep it factual. This structure works because it answers the three questions a reviewer has: what was wrong, what you changed, how you prevent recurrence.

Subject: Request for reinstatement — ASIN [ASIN]

1. Root cause: the title contained the phrase "[exact phrase]", which is a restricted claim.
2. Corrective action: the title and bullets were rewritten on [date]; the phrase and two similar
   claims were removed. Attached: before/after screenshots.
3. Preventive action: all listings are now checked against the restricted-terms list before
   upload, and the supplier copy template has been updated.
4. Request: please review ASIN [ASIN] for reinstatement.

Do not argue that competitors use the same words. It is true, irrelevant, and slows the review.

Prevention

Run the check before upload, not after suppression. The bulk checker scans a whole CSV for restricted terms, over-limit titles, caps runs, and missing size or pack count — the same rules as this page, applied to 500 rows at once.