How long should an Amazon title be?

Most categories allow 200 characters, some are capped at 80. Keep the brand, core noun and one specification inside the first 80 characters because mobile search truncates there.

What is the most common reason a listing gets suppressed?

Restricted claims in the title or bullets, followed by missing required category attributes and main-image rule violations.

ListingCheck Home Free audit Bulk CSV Check a listing

Amazon listing optimization checklist

Eighteen checks that catch most of what gets a listing suppressed or ignored. Tick what is already true — the score updates as you go. Nothing is saved or sent anywhere.

0/ 18 checks not ready

Title

Brand leads the title

Under the category limit (200, or 80 for short categories)

Primary keyword appears inside the first 80 characters

No restricted terms (best, 100%, free shipping, cure, FDA approved…)

One size, weight or pack count stated as a number

Bullets

Five bullets, each starting with the benefit rather than a label

No promotional language (price, shipping, urgency, badges)

No word repeated more than twice across the listing

Each bullet answers a different buyer question (material, size, use, care, compatibility)

No competitor brand names used for comparison

Images

Main image on a pure white background

Product fills roughly 85% of the main image frame

At least one image shows scale (in hand, with a ruler, or next to a known object)

No text, logos or watermarks on the main image

Backend

Search terms field filled, without repeating title words

Category-required attributes completed (not left blank)

A+ content published, if the brand is registered

Variations structured as one family, not separate listings

Why these eighteen

They map to the four things that decide whether a listing survives: compliance (words that trigger suppression), truncation (what a buyer actually sees on mobile), decision information (size, material, compatibility), and structure (attributes and variations that feed filters).

A listing can be well written and still fail the first group. That is why the free checker focuses on words and limits before style.

Run the word-level check

FAQ

How long should a title be?

Most categories allow 200 characters, some are capped at 80. Keep brand, core noun and one specification inside the first 80 characters.

Do bullets have to be exactly five?

Five is the standard and the maximum in most categories. Fewer is allowed, but you lose space to handle objections.

What most often causes suppression?

Restricted claims in the title or bullets, followed by missing required attributes and main-image violations.