Amazon listing guides
Every page on this site, grouped by the problem it solves. If you are new, start with the checklist; if something is already broken, jump to the fix section.
Start here
18-point listing checklist — interactive, scores a listing as you tick. Covers title, bullets, images and backend in five minutes.
Bulk edit without breaking listings — the flat-file workflow, and the five mistakes that make an upload fail validation.
Rules and limits
Banned words list — 63 restricted terms by category (medical, absolute, promo, trademark, unsubstantiated), with a safer replacement for each.
Title character limits — 200 for most categories, 80 for some, plus a live counter and three ways to shorten without losing the keyword.
Backend search terms: 250 bytes — the limit is bytes, not characters; a live byte counter and the terms worth spending them on.
Image requirements — what the main image must be, what the other six can contain, and five reasons images get rejected.
Fix something broken
Listing suppressed? — where to look in order, the six usual causes, and an appeal template that answers the reviewer's three questions.
Listing quality score — what the dashboard measures, the four things it ignores, and why a 100 score can still fail.
Structure and content
Parent and child variations — how pooling works, when to use a variation, and the four mistakes that split reviews.
A+ Content that converts — which modules earn their space, three ways A+ makes a listing worse, and how to measure it.
Tools
Single listing audit — paste a title and five bullets; get every restricted term, the length check, and a score. Runs in the browser.
Bulk CSV checker — the same rules applied to a few hundred rows, with cleaned titles and an export you can review before uploading.
Comparison
ChatGPT vs a listing tool — an honest comparison, including the cases where ChatGPT is the better choice.
How to use this site
The rules here are compiled from published marketplace policy and the patterns behind common suppressions. They are a starting point, not legal advice — category limits and enforcement vary, so confirm anything critical in Seller Central before a bulk upload.