Amazon product image requirements
The main image has one job: show the product clearly. Everything else — text, badges, lifestyle shots — belongs on the other six slots. Most rejections come from treating the main image like an ad.
Main image rules
| Rule | Detail |
|---|---|
| Background | Pure white, RGB 255,255,255. No gradients, no shadows that read as background. |
| Product size in frame | Product fills roughly 85% of the image. |
| Text and graphics | None. No text, watermark, logo, border, or promotional badge. |
| Props | Only what is included in the purchase. No styling accessories. |
| Views | One view only. No collages or multiple angles. |
| Format | JPEG, TIFF, PNG or GIF; sRGB or CMYK; file up to 10 MB. |
| Resolution | ≥1000 px on the longest side for zoom; 1600 px+ recommended. |
What the other six slots can do
Once past the main image, the rules relax. This is where the selling happens, and most listings waste it on repeated product shots.
| Slot | Best use |
|---|---|
| 2 | Scale reference — in hand, next to a familiar object, or with dimensions drawn on |
| 3 | Material and construction close-up |
| 4 | In-use / lifestyle, showing the problem it solves |
| 5 | Comparison or size chart |
| 6 | What's in the box |
| 7 | Care instructions or compatibility |
Text and graphics are allowed from slot 2 onward. Keep it legible at thumbnail size — most buyers never open the full gallery.
Five reasons images get rejected after upload
| # | Cause | Fix |
|---|---|---|
| 1 | Background is off-white or has a shadow | Re-cut to pure white; check the pixel value, not the preview |
| 2 | A watermark or logo crept in | Remove entirely; do not fade it |
| 3 | Product too small in frame | Crop to ~85% fill |
| 4 | Below 1000 px | Re-export from the original; upscaling looks soft |
| 5 | Bundle shows items not included | Photograph exactly what ships |
Pre-upload checklist
FAQ
What background does the main image need?
Pure white, RGB 255,255,255. Light grey or gradient backgrounds get flagged.
Can the main image have text or a logo?
No. Put text and badges on secondary images.
What resolution is required?
At least 1000 px on the longest side to enable zoom; 1600 px or more is recommended.