Amazon listing audit
Paste a title and five bullets. You get every restricted term, the character count for your marketplace, and a list of what to fix — before Seller Central flags it.
Runs entirely in your browser. Nothing is uploaded, nothing is stored.
What this checks
| Check | Why it matters |
|---|---|
| Title length vs. your category limit | Over-limit titles get truncated in search and can be suppressed |
| 63 restricted terms (medical, absolute, promo, trademark, unproven) | These are the words that trigger takedowns and audits |
| ALL CAPS runs and special characters | Amazon style rules; also hurts readability |
| Primary keyword position | Mobile truncates around 80 characters |
| Repeated words | Keyword stuffing is penalised and converts worse |
| Missing size / pack count | The #1 reason a listing gets returned or ignored |
| Brand at position 1 | Required style for most categories |
This is a rule checker, not a copywriter. It tells you what is wrong; it does not write your listing. Need 500 SKUs? Use the bulk CSV version.
How the check works
The checker reads text, not the page. It lowercases everything, then matches each restricted term at word boundaries — so “sale” flags “on sale” but not “wholesale”, and two occurrences of “best” are counted twice. Symbol terms such as 100% and #1 are matched literally, because word-boundary logic does not apply to them.
Length is counted in characters including spaces. The keyword-position check looks only at the first 80 characters, because that is roughly where mobile search truncates.
What it does not catch
- Image rule violations — background colour, text overlay, product size in frame
- Missing required category attributes in the backend
- Restricted products that need approval regardless of wording
- Claims that are true for your product but need a certificate on file
The 18-point checklist covers the structural items, and the image guide covers the visual ones.
Who it is for
Sellers running 20–500 SKUs who edit their own listings, and agencies doing a pre-upload pass before a bulk file goes into Seller Central. Below 20 SKUs a manual read-through is usually faster; above a few thousand you want an API integration rather than a browser tool.